Study on Construction of Product Innovation Space Based On Theory of Need Levels

摘要

The narrowing of product innovation space is due to the fact that more attention is attached to technological innovation as compared to product innovation currently.Product innovation can realize perceptual differences of consumers.In this paper,Maslow's theory of need levels is applied to the reconstruction of product innovation space,and methods and concepts are proposed to realize product innovation through bundling and unbundling of need levels.Finally,analysis is conducted on two choices of product innovation forms.