Research of China Brand Products in Foreign Markets

摘要

Nowadays there is a fashion to read Chinese business publication on any given day,and there's a reasonable chance you will find an article about how companies use brands to succeed.But it is not common to see articles on how Chinese brands penetrate outside.Most of the popular books on branding have been translated into Chinese,and branding has worked its way onto the business card so numerous local consultants.Branding in China is an exciting challenge,it is one that requires a strong grasp of the fundamentals of brand management theory,but can not rely on theory alone.In practice,one must temper business school theories with an honest,in-depth understanding of the market.This paper evaluate Chinese brand penetration trends in foreign countries,through a study and analysis of the reporting of the best publications I have found that cover branding news.I also put my personal commentary on branding outside home country.