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Analysis of Mobile Data Service Value Chain Based on Two-sided Markets Theory

机译:基于双方市场理论的移动数据服务价值链分析

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In recent years, due to the rapid evolution of communication technology, the mobile data service is a newly emerging and rapid developing segment. Waning ARPU pushes the telecommunication operators to search for other sources of income. Mobile data services were expected to foster Industry growth. As to the brilliant prospect for data services, many industries expect to join this arena. The mobile commerce value chain is then formed. This paper analyses the major players that form part of the mobile data industry value chain. The network platform of mobile data services platforms play crucial roles on this value chain. In this paper, we figure out that the mobile data services market is a typical two-sided market. And we use two-sided markets model to fit the mobile data service value chain. To explore the cooperation in the value chain and suitable price policy what promote the mobile data service developement, we review the experience ofNTT DoCoMo. As a result, this paper point out the members of value chain should work together and the mobile operators acting as the core mobile platform owner, should perform suitable price policy to unleash the potential of mobile data service.
机译:近年来,由于通信技术的飞速发展,移动数据服务是一个新兴且快速发展的领域。不断下降的ARPU推动电信运营商寻找其他收入来源。预计移动数据服务将促进行业增长。关于数据服务的光明前景,许多行业都希望加入这一领域。然后形成了移动商务价值链。本文分析了构成移动数据行业价值链一部分的主要参与者。移动数据服务平台的网络平台在该价值链中扮演着至关重要的角色。在本文中,我们发现移动数据服务市场是一个典型的双面市场。我们使用两面市场模型来适应移动数据服务价值链。为了探讨促进移动数据服务发展的价值链和合适的价格政策中的合作,我们回顾了NTT DoCoMo的经验。因此,本文指出价值链中的成员应共同努力,作为核心移动平台所有者的移动运营商应执行适当的价格政策,以释放移动数据服务的潜力。

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