Study on Dressing Attitude and Clothing Purchase Behavior of Adult Females in Jiangsu Province of China

摘要

In this study, the adult females' dressing attitude and their clothing purchase behavior were investigated by means of questionnaire. The subjects were 444 adult females (aged from 35 to 59), who were living in Jiangsu province of China. According to their different dressing attitude, they were divided into three groups, which were fashion group, commonalty group and sense group. Different groups had different clothing purchase behavior. It was helpful to investigate the dressing attitude and the features of clothing purchase behavior for designing clothing products to meet consumers' needs and enhance the competitiveness of the clothing market for adult females in China.