STUDY ON PRODUCT SALE CONFIGURATION DECISION-MAKING OPTIMIZATION BLENDING 'CONTEXT KNOWLEDGE'

摘要

Factors influencing decision-making of product sale configuration include not only configuration but also nonconfiguration factors. Non-configuration factors can be transferred into context knowledge described by halfconfiguration factors. Blending context knowledge into the building and solving process of sale configuration optimization model can support the product configuration optimization much better. And in allusion to an material application background the paper introduces it's decision-making optimizing analysis and it's personalization processing, in a way expands the research and application area of knowledge management.