A STUDY FRAMEWORK OF OCCUPATION-ORIENTED CULTIVATING PATTERN FOR EC AND ALLIED MANAGEMENT ECONOMICS MAJORS

摘要

Electronic commerce major in Chinese higher schools has been developed rapidly in recent years. The driving force behind this phenomenon is the realization of tremendous EC human resource demand. The question is that there are sharp conflicts between the current cultivating pattern and the market requirement, and there are endless debates about the appropriate cultivating pattern. The writer presents a new pattern named multi-certificate. That means higher schools should stick to their scholarly cultivating pattern, and at the meantime introduce occupation-oriented courses, which can be widely chosen, into the teaching scheme. The study does not only intend to present EC major multi-certificate cultivating pattern, but also intends to present that of Allied Management & Economics majors.