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Buyer-seller relationships in the supply chain: factors affectingcustomer and seller commitment

机译：供应链中的买卖关系：影响客户和卖方承诺的因素

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The purpose of this paper is to generate a framework thatsimultaneously explains the commitment of the buyer and the seller inindustrial marketing relationships. As Jackson (1985) observed, theserelationships involve evolving pairs of commitments on the p

机译：本文的目的是产生一个框架，这使得买方和卖方的承诺解释了买方和卖方的营销关系。正如杰克逊（1985年）所观察到的那样，TheSelationships涉及在P对P成对的承诺

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《Control Conference (ACC), American》|2002年|P.321|共1页
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Kasouf; C.J.; Celuch; K.G.; Warty; S.;
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原文格式 PDF
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中图分类工业技术;
关键词
commerce; management; marketing; benefit/cost analysis; buyer-seller relationships; consumer behavior; customer commitment; industrial marketing relationships; relationship marketing; self efficacy; seller commitment; social psychology; supply chain management;

机译：商业;管理;营销;收益/成本分析;买卖双方关系;消费者行为;顾客承诺;工业营销关系;关系营销;自我效能;卖方承诺;社会心理学;供应链管理;

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Buyer-seller relationships in the supply chain: factors affectingcustomer and seller commitment

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