Who's Behind That Website? Classifying Websites by the Degree of Commercial Intent

摘要

Web hosting companies strive to provide customised customer services and want to know the commercial intent of a website. Whether a website is run by an individual person, a company, a nonprofit organisation, or a public institution constitutes a great challenge in website classification as website content might be sparse. In this paper, we present a novel approach for determining the commercial intent of websites by using both supervised and unsupervised machine learning algorithms. Based on a large real-world data set, we evaluate our model with respect to its effectiveness and efficiency and observe the best performance with a multilayer perceptron.