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CATS: Cross-Platform E-Commerce Fraud Detection

机译:CATS:跨平台电子商务欺诈检测

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Nowadays, the popularity of e-commerce has brought huge economic benefits to factories, third-party merchants, and e-commerce service providers. Driven by such huge economic benefits, malicious merchants attempt to promote items through inserting fraudulent purchases, fake review scores, and/or feedback, into them. Mitigating this threat is challenging due to the difficulty of obtaining internal e-commerce data, the variance of e-commerce services used by malicious merchants, and the reluctance of service providers in cooperation. In this paper, we present an efficient, platform-independent, and robust e-commerce fraud detection system, CATS, to detect frauds for different large-scale e-commerce platforms. We implement the design of CATS into a prototype system and evaluate this prototype on the world's popular e-commerce platform Taobao. The evaluation result on Taobao shows that CATS can achieve a high accuracy of 91% in detecting frauds. Based on this success, we then apply CATS on another large-scale e-commerce platforms, and again CATS achieves an accuracy of 96%, suggesting that CATS is very effective on real e-commerce platforms. Based on the cross-platform evaluation results, we conduct a comprehensive analysis on the reported frauds and reveal several abnormal yet interesting behaviors of those reported frauds. Our study in this paper is expected to shed light on defending against frauds for various e-commerce platforms.
机译:如今,电子商务的普及为工厂,第三方商家和电子商务服务提供商带来了巨大的经济利益。在如此巨大的经济利益的驱使下,恶意商家试图通过在商品中插入欺诈性购买,伪造的评分和/或反馈来促销商品。由于难以获得内部电子商务数据,恶意商人使用的电子商务服务种类繁多以及服务提供商不愿合作,缓解这种威胁具有挑战性。在本文中,我们提出了一种高效,独立于平台且功能强大的电子商务欺诈检测系统CATS,以检测不同大型电子商务平台的欺诈行为。我们将CATS的设计实施到原型系统中,并在全球流行的电子商务平台淘宝上评估该原型。淘宝网的评估结果表明,CATS在检测欺诈方面可以达到91%的高精度。基于此成功,我们将CATS应用于另一个大型电子商务平台,并且CATS再次达到96%的准确性,这表明CATS在真实的电子商务平台上非常有效。基于跨平台评估结果,我们对举报的欺诈行为进行了全面分析,并揭示了这些举报欺诈行为的一些异常而有趣的行为。预期我们在本文中的研究将为防范各种电子商务平台的欺诈行为提供启示。

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