Competitor Analyzer: a system that updates users about business rival groups and their strategies

摘要

Organizations are generating diverse data regarding their promotion. Finding the right product competitors and their promotions on different social platforms in a target region are difficult and time-consuming. Hence, a social media analysis and reporting system is required that can provide a business intelligence solution to keep an eye on your competing business organizations and give benefit from their marketing strategies in a proactive manner. The system enables us to find a potential list of competitors based on the product and collect their data from different social media websites (Facebook, Twitter, Google+). The aim of this system is to perform an analysis on the data collected via all the sources; report it directly, perform sentimental analysis of the posts and then classify the posts into three main categories i.e. Marketing, Customer attention and Sales and Promotion through supervised machine learning. The results obtained after the classification are represented and visualized on the advanced dashboard. The purpose of this system is to provide aid in the decision making of our client. The significance of this system is that it will cause an improvement for organizations in a state of competition, it would unleash new innovative ideas keeping in view the latest market trends which would cause prevention of releasing unnecessary or outdated products and a foresight of coming up with better and improved ideas for marketing.