The Relationships between Economic Orientation, Sustainable Product Design and Innovative Performance: An Empirical Evidence from US Manufacturing Firms

摘要

The goal of a firm is to make money. For this reason, firms show economic orientation in pursuit of long-term financial benefits and operational effectiveness. Recently than ever, manufacturing organizations are inclined towards designing and producing products using sustainable means. The purpose is to bring new products to the market that are environmentally sustainable and socially responsible. To study how economic priorities affect sustainability initiatives in new product development and innovations outcomes, this research presents a model with relationship between organization's economic orientation, sustainable product design activities and innovations performance of the firm. The empirical evidence is drawn from a panel survey of 282 US manufacturing firms. The results suggest strong relationships among the three constructs under investigation.