Leveraging on Transmedia Entertainment Education to Augment Tourists' Awareness Towards Social Issues

摘要

Stories are increasingly becoming an important technique to engage, inspire and gather audiences online and offline. Interactive technologies provide the tools to empower audiences to participate in new interactive storytelling experiences applied to tourism. We envisage that in this context transmedia entertainment-education experiences combining a compelling story with engaging technologies can expose tourists towards local pressing issues and social good while providing them with a rich entertaining and educating experience. We describe the research approach that leads to design and implementation of a bespoke transmedia entertainment education experience: Fragments of Laura. The experience was designed to encourage visitors to learn about Madeira's rich natural heritage and develop knowledge and awareness about its history and biodiversity.