A cognitive model of sightseeing for mobile support system

摘要

In this paper, we discuss the effectiveness of our cognitive model for sightseeing support system using BLE beacon in Nikko, a world cultural heritage in Japan. We introduced Zeigarnik Effect to design the cognitive model. In this cognitive model, an unknown part remains in our memory during a trip and that part is transformed to be an unknown expectation after the trip, and this unknown expectation will be a driver to visit there again. Last year, we performed a trial to check the effectiveness of our cognitive model and application. As the result, we found that our cognitive model could increase expectation of the trip. In addition, we extend the cognitive model to increase visitors to Nikko.