Targeted advertising using BLE beacon

摘要

Although cameras are commonly used to achieve customer's attributes in the field of advertising, improving the precision of these consumer features just by imagery has been a great challenge. This paper proposes a new targeted advertising method experimentally accommodated to digital signage systems by using Bluetooth Low Energy (BLE) beacons. The paper provides a design of this new advertising method implemented on an iPhone and Raspberry Pi 3, along with the experimental evaluations of the acquired attributes and psychological resistance of the targeted advertising method.