The Effect of The Perceived Mobility and the Provider Reputation Towards the Usage Continuance of the Personal Cloud Storage

摘要

Personal Cloud Storage (PCS) is a local network-attached storage that allows users to store and share various data privately such as photos, videos, and other files to be optimized for media streaming. Due to the ubiquitous computing and its perceived usefulness, it has been the standard for various communities to deposit and share data using this technology. Although the need for this cloud storage is growing considerably, little is known as to how the provider reputation and perceived mobility towards the adoption and continuance of the PCS usage. Drawing from the Technology Acceptance Model, this paper aims to investigate these factors towards the continuance usage intention of the PCS. Out of 237 respondents, the data analysis informs that the perceived mobility, usefulness, and reputation directly influence the continuance usage intention. Nonetheless, the research also shows that both perceived mobility and reputation have a weak predictive power to their dependent constructs as the coefficient of determination is lower than 0.75. The implications of these are discussed in the discussion and conclusion section.