Consumers' Intention toward Mobile Banking: From Perspective of Tripartite Model of Attitude

摘要

The purpose of this study is to develop a theoretical model based on the tripartite model of attitude to examine consumers' intention to use mobile banking. The proposed model was empirically validated by survey method that collected 262 valid data in this study. The results of the analysis show that relative advantage, personal innovativeness, and compatibility have a positive relationship with consumer's intention, and switching cost has the negative impact on consumer's intention.