Evolutionary game analysis of Yantai apple distribution and selling mode

摘要

As the major income source of farmers in Yantai, apple's sales greatly influence their living standard and well-being. In modern society, with the traditional sales tactics no longer being able to meet the needs of potential customers, E-commerce mode has started to occupy the market. By investigating current apple's sales situation in Yantai, the present paper aims to analyze the current distribution pattern of Yantai apple and its existing problems and put forward countermeasures and suggestions accordingly. By deploying the method of evolutionary game analysis from the perspective of farmers, bases and dealers, customers and dealers, the paper attempts to predict Yantai apple's future distribution mode and development direction, hoping to provide assistance to Yantai apple's future sales.