Simulation on Relationship between APP Pre-loaded Cooperation Behavior in Domestic Smartphone Enterprises Based on Evolutionary Game Theory

摘要

In view of the present difficulties which excessive APP preinstalled to domestic smart phone has brought to us, it analyzed the evolution paths and influencing factors of relative behaviors ,and also revealed the effect of strategy choices between APP software vendors and smart phone manufacturers, by using the evolutionary game theory, and did the numerical simulation research to argue the effects of communication cost, the Pre-loaded profit and Customer satisfaction incentive on APP Pre-loaded cooperation; finally it gives suggestions to increase the APP Pre-loaded cooperation stability.