Implementation of association rules with apriori algorithm for increasing the quality of promotion

摘要

XMART is a retail company that has sold more than 5,500 products. The company intends to increase sales of products with a promotion. XMART has a history of sales up to more than 10,000,000 records. The data can then be processed with the technique used association rules by applying a priori algorithm to obtain the value of the support and confidence of every association rules. The association rules adapted to the sales potential for each store location store has a sales characteristics are manifold. The result is a combination of varied products and in accordance with the level of sales of the store. Association rules that have formed the benchmark to promote the product. In addition, the association rules that have been established to serve as a reference to determine the layout of the products in the store.