Time alone is not the clear indicator of relevancy

摘要

While browsing the web, the meaning and importance of time changes as perspectives change. From the communications perspective, speed to data transmission matters. The network perspective webpage load times matter. Search Engine Optimisation perspective focuses on dwell time, total time spent on each webpage from the corpus of webpage's visited. From an average user's perspective, the initial few seconds of a webpage being visited is critical to determine whether the user will stay on the webpage or leave the webpage. The probability of the user leaving the webpage is very high during these first few seconds. After the user stays on the webpage, determining whether it is relevant to the user, is he actually engaged on the content represented on the webpage during the period of the visit is important too. Higher engagement indicates the user has a higher chance of returning to the webpage. This paper tries to address another issue of time, and intends to determine, whether the time spent by a user on a webpage actually indicates its relevancy to the user.