TRANSLATING USABILITY TEST DATA INTO CLIENT-READY FINDINGS AND RECOMMENDATIONS

摘要

In recent years, user experience research (particularly usability testing) has become increasinglywidespread. One reason for the increased popularity is the scrutiny many highly-publicized websitesreceive as a result of a poor user experience. Organizations are now focusing more on userexperience and are seeking researchers to conduct usability testing, perhaps without fully appreciatingthe type of data this research can provide and how that data should be interpreted.We will identify and discuss best practices for researchers who are collecting, analyzing, and presentingusability test data to help them provide clear, actionable findings and recommendationsthat clients can understand. We discuss what types of data can be collected depending on theproduct being evaluated, what conclusions can be gleaned from different types of data, and whichtools can be used to make the analysis more efficient.