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Pricing and revenue sharing in secondary market of mobile internet access

机译:移动互联网接入二级市场的定价与收益分享

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There is a fast growing number of public spaces offering Wi-Fi access to meet the rising demands for Internet access. It is common for such service to be offered to users at no charge or for a flat fee. Both situations provide very little incentive for Wi-Fi providers to offer better service to the users. Similarly, Wi-Fi providers pay a monthly flat rate to ISP for Internet access and, this too does not incentivize ISP to offer better service to Wi-Fi users. As a result, Wi-Fi users may experience poor connection when network becomes congested during peak hours. In this paper we propose a dynamic pricing scheme for Internet access and a revenue sharing mechanism that provides incentives for both ISP and Wi-Fi providers to offer better service to their users. We build our revenue sharing model based on Shapley value mechanism. Importantly, our proposed revenue sharing mechanism captures the power negotiation between ISP and Wi-Fi providers, and how shifts in power influences revenue division. Specifically, the model assures that the party who contributes more receives a higher portion of the revenue. In addition, our simulation demonstrates that our model captures the bargaining power shifts between Wi-Fi providers and ISP, and shows that the division of revenue asymptotically converges to a percentage value.
机译:提供Wi-Fi接入以满足不断增长的Internet接入需求的公共场所数量正在迅速增长。通常向用户免费提供或收取固定费用的此类服务。两种情况都很少刺激Wi-Fi提供商向用户提供更好的服务。同样,Wi-Fi提供商按月向ISP支付固定费用以访问Internet,这也不会激励ISP为Wi-Fi用户提供更好的服务。因此,在高峰时段网络变得拥塞时,Wi-Fi用户可能会遇到连接不良的情况。在本文中,我们提出了一种动态的Internet接入定价方案和一种收益共享机制,该机制激励ISP和Wi-Fi提供商向其用户提供更好的服务。我们基于Shapley价值机制建立收益共享模型。重要的是,我们提出的收益共享机制捕获了ISP与Wi-Fi提供商之间的权力协商,以及权力的转移如何影响收益分配。具体来说,该模型可确保贡献更多的一方获得较高的收入份额。此外,我们的仿真表明,我们的模型捕获了Wi-Fi提供商与ISP之间的讨价还价能力转变,并表明收入分配渐近收敛于一个百分比值。

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