As a whole, it is concluded that feedback information can encourage efficient electricity use and thus contributeto meeting the goal of reducing household energy consumption through the use of SMs. However, the (expected)effects may heavily depend on how feedback is designed, framed and presented. Results related to behaviouralbiases suggest important implications for the way in which information is understood and acted upon as the salienceand framing of the information affect the response seen. Therefore, the deployment of SMs should not be conceivedonly about the provision of ‘right’ information (i.e. reduction of information asymmetries), but ‘how’ information isactually provided. This implies that the reduction in energy consumption as a result of SM roll-out depends on howinformation feedback is designed and may possibly be less than expected, which has implications for the CBAunderlying the policy. At this stage it is possible to conclude that there is an enhanced effect on efficient electricityuse as a result loss aversion, but further experimental research, such as large scale randomized controlled trials, isneeded for more conclusive and statistically significant results.
展开▼
