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Mining Individual Mobile User Behavior on Location and Interests

机译:挖掘个人移动用户的位置和兴趣行为

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With the ubiquitous Internet applications brought by widespread popularity of smart device, an exhaustive understanding of user behavior is becoming essential for Internet Service Providers (ISPs) to implement network management and resource optimization. Existing researches on mobile user behavior principally focus on studying people's application interests and mobility properties, especially characterizing relationship between the two perspectives. In this paper, distinct from prior work, we propose a new idea to model and predict mobile user behavior after extracting the behavior with strong correlation between browsing interests and location. Initially, improved Apriori algorithm is applied to find the association rule and estimate the strength of correlation between user's location and application. On that basis, behavior pattern with close correlation between two features is extracted. Subsequently, we use HMM (Hidden Markov Model) to model aforementioned behavior and predict applications used in given location. The effectiveness and accuracy of our method are verified by real data traffic collected from mobile Internet covering 4.51 million people in a large metropolitan area of China over a week.
机译:随着智能设备的广泛普及带来的无处不在的Internet应用程序,对用户行为的透彻了解对于Internet服务提供商(ISP)实施网络管理和资源优化变得至关重要。现有的关于移动用户行为的研究主要集中在研究人们的应用兴趣和移动性,特别是表征这两种观点之间的关系。在本文中,与先前的工作不同,我们提出了一种新的思想来建模和预测移动用户的行为,该行为是在提取行为与浏览兴趣和位置之间的强烈关联之后进行的。最初,使用改进的Apriori算法来找到关联规则并估计用户位置与应用程序之间的关联强度。在此基础上,提取出两个特征之间具有密切相关性的行为模式。随后,我们使用HMM(隐马尔可夫模型)对上述行为进行建模,并预测在给定位置使用的应用程序。我们的方法的有效性和准确性已通过从移动互联网收集的真实数据流量进行了验证,该流量在一周的时间内覆盖了中国大都市地区的451万人。

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