The research investigates how the application of knowledge management and knowledge management initiatives is beneficial for franchises. How can an integrated model of knowledge Management be helpful for franchisor-franchisee-customer triad? The methodology applied is quantitative and franchises with KM and with KM were assessed to evaluate the effectiveness of KM for knowledge retention. The group of franchises with KM were further investigated to assess how the use of ICT, the role of information shared by Franchisee and the role of information shared by franchisor is helpful in better and effective management of franchise based organizations.
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