Digital age: Information and communication technologies, tools and trends for communication management

摘要

This paper aims to explore and identify the trends and main streams of digitalization and cognitive infocommunications in the field of communication management in Europe. The analysis based upon the database of European Communication Monitor (ECM) 2007-2015 which is the largest study on strategic communication worldwide. The paper focuses on the development of communication channels, online communication and social media, furthermore tends to give an overall picture about the rapidly growing role of social media as a tool among European communication practitioners. This electronic document is a "live" template and already defines the components of your paper [title, text, heads, etc.] in its style sheet. In the frame of our paper we give an overview about the trends and long term features - such as digitalization, infocommunication, and social media - on communication management. What we can follow as clear trends during the 2007-2015 periods are as bellow: development of communication channels/instruments; coping with the digital evolution and the social web become the most important (strategic) issues for communication management; overall trend the interactive communication and online communities, and emerging interactive channels: social media, networks and online videos. There are phenomena which appear in a particular year and become a constant element of the tools by today, and there are new elements in every year. The importance of printed media is radically reduced, and replaced by online media. With their help will be the stakeholders, the media and the pubic available. Next to the online communication and online media, the forging ahead of social media (social networks, blogs, etc.) is the most important source of changes. The importance of to be present in social media is gradually becoming more and more obvious to companies. Social media means a real dialogue, and it requires substantial resources. As the World Wide Web becomes more and more influential- the global media become the most important tools of the global communication management on reaching the public.