Ensuring a reliable supply of potable water for people affected by conflicts or disasters is crucial fordaily living and to prevent disease. For humanitarian NGOs and government water service providers,potability is usually defined as water free from chemical, physical and bacterial contaminants. Waterconsumers, however, typically define water quality from a less technical view. For the end user, the twomain questions about potability are: Does the water taste good? And do my neighbours drink the samewater as I do?As part of an ongoing NGO response to facilitating access to safe water by urban refugees and lowincome communities in Jordan and Palestine, water market assessment surveys were conducted in 2013.A key lesson emerging from both studies was the need for active engagement with local water serviceproviders to help promote a shared understanding of the importance of safe drinking water.
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