Sanitation marketing in Kenema, Sierra Leone: challenges to scale-up and opportunities for success

摘要

A GOAL Community Led Total Sanitation (CLTS) project that began in 2008 recorded great success butlater an ODF slippage rate close to 30% was witnessed. Subsequent assessments have found this to becaused by dissatisfaction with the quality of latrines built and a lack of access to markets for improvedsanitation hardware. As a result GOAL initiated a sanitation marketing project in 2013 that aimed toimprove the access to this market. Initial work focused on assessment of demand and supply at a locallevel, and some assessment of the institutional environment to assess the projects likely challenges.Demand was found to be high, particularly for aspirational products, but a lack of affordability andremoteness to target communities increasing prices were likely to become key challenges. Following 12months of formative work, including product development and branding, sales commenced with the saleof 394 products in 3 months.