There is considerable literature on format competition with several review articles establishing lists of factors that are thought to apply broadly in such contexts. However, the literature is not unequivocal regarding some factors that apparently can have a reinforcing or balancing effect on format adoption and dominance. This paper attempts to transfer a recent theoretical framework proposed in the literature to a system dynamics generic model. It is intended to validate the hypothesis that the factors listed in the literature actually result in format dominance. Furthermore, it will allow an exploration into whether there are other intermediary factors underlying those listed as important, and look at what the ambiguity of some of them implies for the dynamics of format competition.
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