Demand-side platform is the key process for real-time bidding of online advertising. The appropriate design of entity relationship of Demand-side platform has become the primary problem to launch demand. In order to solve the problem of online advertising in Demand-side platform has been the lack of a clear definition of the problem of entity relationship, a system design has been proposed to combines the online advertising real-time bidding specific demands and advertisers demands to meet the online advertising business requirements. The design not only defines the module division of Demand-side platform system, but also puts forward core entity relationship. Furthermore, it also provides a good foundation for further online advertising with efficient, flexible ways.
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