Development modes and performance evaluation of fresh agricultural products logistics—Evidenced from shandong province in China

摘要

With the healthy development of social economy, people have become increasingly concerned of the safety and quality of fresh agricultural products. The development of fresh agricultural products logistics has become the bottleneck of agricultural market and trade. Based on the analysis of fresh produce logistics modes, the paper discusses the four fresh produce logistics modes: the enterprise self-conducting logistics mode, third-party logistics mode, wholesale market for logistics mode and supply chain partners alliance logistics mode. Combined with the actual data in Shandong Province of China, the paper evaluated the logistics performance of fresh agricultural products. Development modes of fresh agricultural products logistics were given based on the situations of cities. The study would play an active role in promoting the development of regional economy.