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A recommendation scheme utilizing Collaborative Filtering

机译:利用协同过滤的推荐方案

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The proliferation of computers as handheld devices with Internet connectivity along with ecommerce and social networking sites allow the generation of huge amount of data. This data empowers the corporations and other organizations to produce meaningful business patterns from consumers' behavior. Also, they can build recommender systems to predict future social trends which can enhance their services and improve their products. For example, The recommendation systems used by companies such as Amazon, Google News, and Netflix utilize Collaborative Filtering techniques such as k-nearest neighbor (kNN) to discover what their users like and dislike. Using kNN, the system compares a primary user with all others and determines how similar their interests are to the primary user's. Doing so creates a neighborhood list, consisting of every user's similarity to the primary user. Using this list, it is easy to determine the primary user's most similar, or nearest neighbor. This nearest neighbor will then provide the basis for the primary user's recommendations. In this research, we present a realistic method to process large data sets collected from Internet for recommending bookmarks by using kNN in a variation of Collaborative Filtering called One-Class Collaborative Filtering (OCCF).
机译:计算机作为具有Internet连接功能的手持设备以及电子商务和社交网站的激增,允许生成大量数据。该数据使公司和其他组织能够根据消费者的行为产生有意义的商业模式。此外,他们可以建立推荐系统来预测未来的社会趋势,从而增强他们的服务并改善他们的产品。例如,诸如Amazon,Google News和Netflix之类的公司使用的推荐系统利用诸如k最近邻居(kNN)之类的协作过滤技术来发现其用户喜欢和不喜欢的东西。系统使用kNN将主要用户与所有其他用户进行比较,并确定他们的兴趣与主要用户的相似程度。这样做会创建一个邻居列表,该列表由每个用户与主要用户的相似性组成。使用此列表,可以轻松确定主要用户的最相似或最近的邻居。然后,这个最近的邻居将为主要用户的推荐提供基础。在这项研究中,我们提出了一种现实的方法来处理从Internet收集的大数据集,以在称为一类协作过滤(OCCF)的协作过滤的一种变体中使用kNN来推荐书签。

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