Digital Receipts: Fostering Mobile Payment Adoption

摘要

Mobile payment adoption remains low. This paper presents a user-study that evaluates whether providing digital receipts in-store to customers could drive mobile payment adoption. Our results reveal that although our smart phone based payment and digital receipt processes took up to 60% longer than getting paper receipts and paying with cash, users perceived the digital receipt approach as fun, useful, and even time-saving. These insights may help drive adoption of mobile payment systems.