Social Marketing Case Study in Chinese Firms: Based on Knowledge Map Method

摘要

Social marketing is now a new trend of marketing management of enterprises to cope with economic globalization. In response to the complex and changing economic environment, and in order to gain competitive advantage ultimately, many businesses have started to promote a social marketing. In fact, few companies can really achieve good social marketing from social network. In response to this problem, this article is mainly based on the marketing theory in combing the literature on social marketing, by knowledge map research we have done some social marketing research and in-depth analysis on issues such as important factors.