THE APPLICATION OF TRADITIONAL CHINESE GRAPHICS IN THE MODERN LOGOS

摘要

Once the traditional Chinese graphics are mentioned, it is natural for Chinese people to think of the essence of the traditional Chinese graphics which are the decoration patterns on the potteries and porcelains, jade articles, bronze ware, lacquer ware, tile carving, wood carving, gold and silver ware and wall painting, etc.These graphics possess the unique characteristics not only in China and also in the cultural history of the world, and have their own systems naturally.Besides, they are the symbol and pride of the traditional Chinese culture beyond all doubts.The traditional Chinese graphics were refined and developed by the previous skillful craftsmen from the natural life, and are able to mirror the highquality artistic works from the palaces to the folk world.In addition, their national meanings, decorative patterns modeling, aesthetic principles, picture compositions, colors and others are the indispensable artistic cultivation lessons.In this paper, the author mainly gives a discussion about the application of the traditional Chinese graphics in the modern logo designs.Therefore, this paper is of practical and guiding significance to some extent.