The first premise in any business undertaking is knowing your cost - All of your costs. Without cost knowledge a business will not be able to determine if they are profitable on a job, project, or a year's work. Drilling for profit is more than collecting money for a job well done or at least completed to the end user's satisfaction. Drilling for profit begins with the cost knowledge which leads to the breakeven knowledge which leads to the final profitability knowledge, "Did I make any money?" If you knew ahead of time that you were not going to make any money, why did you take the job in the first place? Knowing the costs is only the first step. What other steps are necessary to make sure you make a profit? Correct and adequate tooling, reducing unplanned freight costs, drilling more economically, and planning the project all enter into Drilling for Profit. Planning is a horse that has been beaten and ridden to death. Without it, though, you will lose profitability.
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机译：任何业务活动的首要前提是了解您的成本-您的所有成本。没有成本知识，企业将无法确定他们是否在工作，项目或一年的工作中获利。钻探利润不仅仅是为完成或至少完成最终用户满意的工作而筹集资金。钻取利润始于成本知识，该知识导致盈亏平衡知识，该知识导致最终盈利能力知识，“我赚了钱吗？”如果您提前知道自己不会赚钱，那您为什么要首先担任这份工作？了解成本只是第一步。要确保您获利，还需要采取什么其他步骤？正确而适当的工具，减少计划外的货运成本，更经济地进行钻探以及计划项目，所有这些都进入了Drilling for Profit。计划是一匹被殴打和骑马杀死的马。但是，如果没有它，您将失去盈利能力。
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