The Development Trend and Strategy of Computer Industry based on SCP Analysis

摘要

This paper analyzed the computer industry development trend based on SCP model in terms of the structure, conduct and performance. The finding shows that there are several product segments and also the technology is going onwards quite quickly which makes the prices go down quickly when the new, better products are introduced. Also smart phone markets and laptop markets are getting closer to each other. The emerging markets have more rapid economic growth than the developed ones and the computer sales are going hand in hand with the GDP. This would suggest that the growing markets will be very potential ones for the industry in the upcoming years.