A Case Study on the Data Mining Based on E-Commerce Customers' Transaction Database

摘要

The modeling of SQL Association Rules is based on a considerable amount of database. The SQL Association Rules can be applied to analyze the customers' transaction information in marketing. Based on the case of online campus supermarket, analyzes the steps and researching methods of modeling for SQL Association Rules, analyzes the inter correlation of trading period of online clients' transaction database, quantize the connection among customers' transaction. It has a great function of proposing marketing suggestions on stimulating online marketing strategies, improving websites and bettering serving quality.