A Typical Study of a Cooperation between an E-commerce Company and a Higher Vocational College

摘要

How does the higher vocational liberal arts major, such as Marketing, establish work-integrated learning practice system with enterprise on the basis of school-enterprise win-win? It is both the necessary condition that cultivates currently the high-skilled talents to satisfy the needs of society, but also the difficulty in the process of many institutions' professional construction. This article proposes the innovation idea that Marketing major constructs the work-integrated learning project by analyzing of the school-enterprise cooperation project between Environmental Management college of China and Beijing 2688 e-commerce Company.