In this paper we concern ourselves with Service-Oriented Architectures (SOA) in the “business to consumer” (B2C) arena. In particular we consider the services required to enable consumers to combine data they possess with data held about them by businesses and government. We introduce the concept of Dataware as the logical federation of data sources containing “my data” and discuss an SOA to deliver new and compelling services and applications able to reap the benefits of value-in-use for consumers.
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