The commercial negotiation framework

摘要

Negotiation is the activity during which people deal with their differences and depending of the individual skills this process may end in success for a side or another or both. Commercial negotiation is a particular branch of negotiation. Commercial negotiation has three main elements involved seller, buyer and product/service. This process is being governed by one important factor and that is price. Given he fact the commercial negotiation is present into the contemporary life more than ever it is important for both sides to improve the negotiating skills for being able to handle this activity with success. This article presents techniques, tactics and methods that help the actors involved in the activity to achieve their proposed goals.