BI Approach for Business Performance

摘要

New low-cost data storage technologies and the vast availability of Internet connection facilitated access at large quantities of data for both individuals and firms. The importance of real time access to important information for the success of a business is crucial. Its importance has continually risen, based on Internet development and growing sources of information. As a result, firms collected huge quantities of data in their effort to understand their business evolution, enhance their performance and create a strong relationship with the employees, clients and partners. Exploiting that storage data is difficult, from transforming it into meaningful data, until its use in order to increase firm's competitiveness. Usually, in a firm, data are dispersed in a large variety of systems, many companies having difficulties in organizing and interpreting them. These companies own fragmented tools and data, the final image of the business being an incomplete one. Their accessibility promises the opening of many prospects and raises a tempting question: is it possible to convert data in information and knowledge which that the decision factor can use in order to help and improve firms and public administrations management? In this paper we present the actual state of business intelligent systems, global and local. Sustaining this argument, we propose a model of business intelligence (BI), building a data warehouse and using some analysis tools, in order to monitor and count the web traffic from both the visitor prospective, as well as from the website's prospective. We underline the importance of relative new business tools (such as BI), combined with some modern performance management techniques in order to increase a firm's competitiveness.