COLLABORATION IN DECENTRALIZED CULTURE: DEVELOPING A SINGLE VOICE FOR MICROSOFT

摘要

As part of the trend towards more consumer-focused technologies, Microsoft is fundamentally changing how it approaches voice in the user experience of its products. Part of that work was to publish a new version of the Microsoft Manual of Style after a 7-year gap, to document changes in the industry and the transition from print-based documentation to the web. Learn how a virtual team collaborates across business groups to determine and drive corporate-wide standards, track emerging language trends, get stakeholder buy-in, publish an industry-standard resource, and finally drive change across a large company to define and implement a new customer-focused voice.