Analyzing of Potential Market of China for Ethiopian Coffee

摘要

After analyzing the opportunities and challenges of Chinese market by using secondary data, this paper finds that the population of China (1.3 billion), the increasing demand of Coffee in China (30% per year), the fastest growing of Chinese Economy (an average rate of 10% per year since 1990) and the purchasing power of the people are the key indicators of Chinese potential market for all coffee exporter countries in general and for Ethiopia in particular. Therefore, doing a specific in-depth market research, identification of the best distribution channels, implementation of market entry strategy, distinguish how to increase market share, and establishing strong supply chain system is the best strategg drawn in this paper in order to get into the Chinese coffee market for Ethiopian Coffee exporters.