Promotion of Made-in-China Product in Niger through Innovative Personal Selling: a Comparative Analysis with Western Brands

摘要

This paper focuses on how Chinese products are promoted in Niger market. In fact, promotion involves many tools integrated in the mix of promotion. Through our analysis we have realized that Chinese products are promoted in Niger mainly through personal selling. The aim of our paper is to work out some other convenient and accurate promotion tools which would be useful in terms of improving the penetration and notoriety of made in china brands in Niger market. The analysis is based on secondary data collection completed with telephone interviews with some Niger sellers of made-in-China goods operating in Niger. The double origin on the data allowed us to run a comparative analysis between Chinese and Western brands in their promotion tools.