Unsafe Bicycle Riding Behavior Improved Model Based on the Theory of Planned Behavior

摘要

Based on the theory of planned behavior, this paper researchs unsafe bicycle riding behavior by the perspective of social psychology's analysis. After variable increasing and investigation questionnaire, bicycle rider's psychological factors such as attitude, subjective norm, perceived behavior control, behavior experience were analyzed, to build the unsafe bicycle riding behavior model. From the structural model analysis of survey data and personal information, it is showed that our citizens are with a incorrect understanding of unsafe behavior, the poor law-abiding ability and unsafe behavior experience. Meanwhile, key population was confirmed. Finally, in revealing the role of psychological factors on the behavior, behavior modification methods such as safety education, strengthening traffic police control, promotion of models learning were proposed for bicycle riders.