OPTIMAL PRICE AND RETURN POLICY IN AN E-MARKETPLACE SUPPLY CHAIN AND THE COORDINATION MECHANISM

摘要

We consider an e-marketplace supply chain consisting of a seller (e-seller) and its supplier.The e-seller considers a selling price and a return policy to affect consumers' behaviors, andthe supplier considers three contract schemes to control the e-seller’s action, including awholesale price contract, a buy back contract and a quantity discount contract. We investigatehow each contract affects the supply chain’s decision and reveal which contract achieves thesupply chain coordination.