Use E-commerce to Enhance the Garment Industry and Inheritance Mode of the Affluent Second Generation in Cixi

摘要

This paper takes Cixi garment industry as the analysis object, describes the strengths and weaknesses of the garment industry in Cixi, combined with the actual conditions, its existent problem of succession is to be analyzed and propose targeted concept to enhance the inheritance pattern of the affluent second generation and promote upgrading of this industry by e-commerce.