The Theory and Empirical Research of Value-added Positioning Based on Relational Value

摘要

The mutual benefit position between business and its relation is to meet people's needs in the industrial age, while the coming of the commercial era resulted in the value-added location based on relational value into the purpose of people's pursuit. Value-added as a form of expression of investment in the relationship, based on the value-added, to the creation of added value while reducing the losses but also create a relational value, in order to provide some theoretical guidance to the investors for participating in the value investment. This paper listed companies of the Main Board as a research object, constructing structural equation model around the value-added positioning of the relational value to verify the degree of influence to enhance relational value of value-added location.