Toward Network Advertisement Database Management System

摘要

As the network advertisement has been developing widely, the problems, such as the fraudulent advertisements and compulsive promotions are presented, which has caused the trust of the public for advertisements to lose unceasingly and the advertisement effect to be weaken gradually. The paper proposals a scheme solving of network advertisement database management system. In the proposed NADBMS, B/S structure is adopted. The system design composes of three parts: the design of system structure, the design of system database, and the implementation of system module. The design of system structure includes: member registration module, network advertisement management module, commodity evaluation module, commodity inquiry module, statistics, and analysis survey module, background manage module and so on. The design of system database comprises data construction of the system and the design of the construction of data base. Adopting this way to manage network advertisement, the issues, such as fraudulent advertisements and compulsive promotions, are effectively resolved by commodities evaluation and active searching. This paper discusses developing trends of network advertisement.